Mattel & VCP Pact for PAW Patrol Movie Products Line

Mattel has entered into a global licensing agreement with ViacomCBS Consumer Products (VCP) to develop a selection of items for PAW Patrol: The Movie.

Through this agreement, Mattel has the licensing rights to create a selection of items under its Mega Bloks and UNO brands, which will launch at retailers across the globe in the fall. A Spin Master Entertainment production in association with Nickelodeon Movies and Paramount Pictures, PAW Patrol: The Movie is slated to hit theaters on August 20.

Mattel’s PAW Patrol assortment will consist of more than ten different products featuring characters such as Chase, Skye, Marshall, Ryder and newest pup, Liberty. The Mega Bloks PAW Patrol Line will feature a selection of building sets including the Adventure City Pups Assortment, Marshall’s City Fire Rescue set, and Rubble’s City Construction Truck, to name a few. UNO Junior PAW Patrol, meanwhile, is a simplified UNO Junior card game for younger players with graphics from the upcoming animated movie.