m4e Extends Deal with Leomil for Mia and me Products


HÖHENKIRCHEN/MUNICH: The Leomil Group has signed a four-year renewal of its licensing agreement with m4e for Mia and me-themed footwear and apparel.

The extension, which lasts until the end of 2020, will see Leomil add new merchandise to its Mia and me collections. Leomil has been partnering with m4e on Mia and me since 2012. The show, which is due to debut its third season early next year, was created by Gerhard Hahn. It is produced by Hahn & m4e Productions with Rainbow and ZDF.

“Leomil’s leadership in quality and overall brand dedication has been a perfect complement for Mia and me,” said Bernd Conrad, m4e’s commercial director. “Our continued partnership ensures that Mia and me remains at the forefront on the footwear shelves of international retailers. We are very happy to pursue this outstanding alliance!”