Kids Industries Taps BBC Children’s Alum


Kids Industries (KI) has made two new hires for its team, including the appointment of BBC Children’s Amy Macaulay as creative producer.

Macaulay has worked at BBC Children’s for ten years. She has managed the digital marketing and launch strategies for both CBeebies and CBBC products, working on web game and app launches, audience acquisition, community management, performance analysis and content creation.

Macaulay will now be leading the line on bringing campaigns, activations, digital projects, content, live shows and more to life. She’ll work closely with the creative director, in-house team and supporting production studios.

Marina Maurer joins the company as junior designer. Maurer has experience in digital marketing and design at toucanBox, Loop and Forge. Her work at KI will involve designing artwork and products—websites, apps, branding and games for clients and collaborating with the research, strategy and production team to deliver campaigns.

Gary Pope, CEO and co-founder at KI, commented: “I’m hugely excited to welcome both Amy and Marina to our work family!

“It’s actually not too common to find someone with the depth and breadth of Amy’s pedigree in the children’s space—couple that with her fresh ideas, can do ways and the way she delivers on time and on budget and I’d say she has a very bright future at KI.

“Joining the design team at KI is a bit special, and Marina is already proving herself to be a truly brilliant member of the team. I am so happy to have her with us.”