Jazwares On Board Miffy and Friends

NEW YORK: Jazwares has been appointed as the master toy licensee for Mercis’s Miffy and Friends brand.

A Miffy toy line featuring figures, vehicles, playsets and plush will become available in fall 2017. Earlier this month, Miffy’s Adventures Big and Small, a brand-new TV series featuring the Miffy and Friends characters, premiered on Nick Jr. in the U.S. The classic Miffy and Friends library airs on Nickelodeon’s NOGGIN.

Both of the Miffy shows are based on Dick Bruna’s award-winning book series, which have sold more than 85 million copies and are currently published in 50-plus languages.

“Miffy is a charming brand with great new content that lends itself to timeless childhood moments of fun,” said Laura Zebersky, the chief commercial officer of Jazwares. “We are elated to carry forward that timeless joy into a delightful and imaginative line of toys.”

“Jazwares is an ideal partner for the Miffy and Friends brand,” said Rich Collins, CEO of Big Tent Entertainment, the brand’s North American licensing agent. “The collaboration will produce creative and innovative toys that will entertain children for hours and provide value for parents as well.”