Jazwares Inks YouTube Content Deal with USP Studios

SUNRISE: Jazwares has entered into a partnership with USP Studios, securing the licensing rights for the company’s original properties, including Baby Bao Panda, that are exclusively available on YouTube.

In addition, Jazwares’ idea incubation division, JazWings, and USP Studios will collaborate on the development of animated content based on new brands in the JazWings incubation program to launch on YouTube. A number of projects are already in the works, with new releases expected to debut as soon as this spring.

Uday Phoolka, founder and director of USP Studios, commented: “Jazwares is one of the leaders in the licensed products industry. We are looking to the future with this partnership between Jazwares and USP Studios to set a trend in the kids’ content and toy space. With YouTube emerging as a number one destination for kids globally, this should help us break new ground in the way brands will be launched.”

Judd Zebersky, the CEO and president of Jazwares, noted: “We couldn’t be more excited to partner with USP Studios. USP has built some of the most successful kids’ channels on YouTube with millions of followers. They have accomplished this through beautiful animation and captivating storytelling. With new brand ideas coming from the Jazwings’ community, the ability for USP to create great original content is endless.”

“JazWings has always been an incredible opportunity for creators and inventors from around the world to make their ideas real by partnering with a global toy company,” added Karen Kilpatrick, the VP of JazWings. “Our new partnership with USP Studios expands the ways in which we are able to work with creators to bring ideas to life. It is an exciting and unprecedented approach that gives creators access and resources like never before.”