Japan’s Mofy Bows in the U.S.


The Japanese animated preschool series Mofy has launched on Universal Kids, the first linear TV channel in the U.S. to carry the property.

The series, an international co-production between Japan’s Sony Creative Products, Germany’s ZDF and Italy’s Misseri Studio and RAI, premiered in the U.S. on May 20. The first of three 26-episode seasons currently airs in Universal Kids’ 7:55 a.m. time slot on weekdays. Mofy has previously been available in the U.S. on OTT platforms, apps and online via YouTube.

The series, which currently broadcasts in over 50 countries, features a unique animation style, using stop-motion techniques and real cotton puffs for the characters. Mofy is the story of a lovable, fluffy rabbit who lives in a warm and puffy cotton ball. In each episode, she finds out something about the world around her, discovers and understands feelings and emotions, and learns to be kinder and braver.

Takehiko Ohya, global business group licensing manager at Sony Creative Products, said: “Mofy’s arrival in the U.S. market on a leading children’s channel in a prime-time slot is a cause for celebration. We are sure the lovable rabbit’s success in so many countries will be replicated in the U.S. and followed by an equally popular licensing campaign.”