JAM Media Inks Publishing Deal for Little Roy

DUBLIN: JAM Media has entered into a global publishing agreement (excluding North America) with Egmont Publishing for Little Roy, which airs in the U.K. on CBeebies and CBBC.

Little Roy combines live action and animation to tell the story of a 5-year-old boy and his cartoon persona. The exclusive publishing program includes television tie-ins for both print and e-books, as well as magazines based on the brand. The 52×14-minute show has already been presold to RTE in Ireland, ABC in Australia, NRK in Norway, SVT in Sweden, DR in Denmark, YLE in Finland, VRT in Belgium and HOP TV in Israel.

Silvia Figini, Egmont Publishing’s VP of global licensing management, said: “We are delighted to team up with JAM Media and through great storytelling bring Little Roy to life in our magazines and books.”

John Rice, CEO and executive producer at JAM Media, added: “Egmont Publishing is the perfect partner for Little Roy with a fantastic reputation in global publishing. We want fans and their families to be able to interact with Little Roy and his adventures in a multitude of ways and we are excited to be working with a leading publisher on these new print and digital products.”