HMH Short-Form Series Launches on YouTube Kids


NEW YORK: The 3D-animated video series Mac & Izzy, from Houghton Mifflin Harcourt (HMH), has premiered on the Curious World YouTube channel.

Mac & Izzy, developed in collaboration with Blue-Zoo Productions and WGBH Boston, shows young viewers what their imaginary friends do when they aren’t playing with their human companions. The series is now available on the Curious World YouTube channel, and will be featured on the YouTube Kids app throughout November. It will become part of the Curious World app’s content library later this year.

“At HMH, we are able to weave our expertise in the education space together with our long tradition of publishing celebrated children’s literature to create and deliver smart, engaging stories for young audiences across a variety of media,” said CJ Kettler, the executive VP and chief of consumer brands and strategy at Houghton Mifflin Harcourt. “In this spirit, we couldn’t be more excited to introduce our friends Mac and Izzy to the world via YouTube Kids, which gives us an amazing platform to reach families seeking safe, fun content to share with their children, whether at home or on-the-go.”

Nadine Zylstra, the head of family and learning for YouTube Originals, added: “This engaging series inspires kids to use their imagination and explore different ways to solve the problems they are faced with. This is the kind of content that really resonates with YouTube Kids and we are delighted that HMH has decided to use the platform to bring the series to kids all over the world.”