Hello Kitty Celebrates 50th Anniversary with Crocs

Sanrio is celebrating Hello Kitty’s 50th anniversary with a new pair of Crocs, set to release online and at select retailers on January 17.

The new Crocs mimic Hello Kitty herself and are white in design with black whiskers, red bow charms, red heel straps and blue midsoles. The pair will be available in infants’, kids’ and women’s sizing, with prices ranging from $50 to $70.

This collaboration follows after last year’s, which saw the release of pink patterned Hello Kitty Crocs. They are still available via Crocs.

Hello Kitty’s official birthday is November 1, but Sanrio will be celebrating the brand with various collaborations throughout 2024.