Hasbro Promotes for Global Brands & Consumer Innovation

Hasbro has promoted Kim Boyd, a 15-year company veteran, to head of global brands and consumer innovation, effective immediately.

Within the newly created global consumer innovation organization unit, Boyd is responsible for driving Hasbro’s brands with consumer-led innovation. She will be working across the company’s brand-driven toy and game franchises and in partnership with eOne and Wizards of the Coast.

Boyd will be based in Hasbro’s Pawtucket headquarters, reporting to Eric Nyman, chief consumer officer and chief operating officer of Hasbro. Boyd joined Hasbro in 2006 and has held several leadership positions at Hasbro, most recently senior VP and general manager for global brands.

“We are on our journey to supercharge our brands like never before at Hasbro with the incredible competencies of Hasbro Consumer Products, eOne entertainment and Wizards digital gaming divisions,” said Nyman. “As consumer preferences rapidly change, the promotion of Kim Boyd to the head of global brands and consumer innovation positions us to drive that vision forward. With a dedicated focus and leadership around consumer innovation, Hasbro will continue to deliver solutions for our world-class brands that surprise and delight our fans, families and children around the world. I am confident that Kim has the skills and passion for consumer-led innovation to lead this important group for years to come.”