Hasbro Pacts with World Taekwondo Federation for PJ Masks

Hasbro has inked a multi-territory partnership with the World Taekwondo Federation for a PJ Masks campaign.

The Get Active with the PJ Masks collaboration is designed to engage children around the world in taekwondo. It will span multiple markets and feature 12 World Taekwondo top athletes. A digital tutorial series and interactive website have been created to help young fans of World Taekwondo and PJ Masks get active, have fun and learn taekwondo.

The taekwondo experts from 12 countries selected as Get Active hero ambassadors include Bianca Walkden (Great Britain), Dae-hoon Lee (Korea), Hatice Kubra Ilgun (Turkey), Jingyu Wu (China), Joel Gonzalez (Spain), Magda Wiet Henin (France), Maria Espinoza (Mexico), Milena Titoneli (Brazil), Panipak Wongpattanakit (Thailand), Pauline Lopez (Philippines), Tahir Guelec (Germany) and Vito Dell’Aquilla (Italy).

Rebecca Harvey, eOne’s, executive VP of global marketing for family and brands, said: “There couldn’t be a better time to get kids active and excited about sport and movement. Action, heroism and integrity are central to the PJ Masks brand and these values are perfectly aligned with the World Taekwondo Federation’s mission to teach taekwondo to kids around the world and channel their youthful energy into skills that will build strength and resilience.”

Dr. Chungwon Choue, World Taekwondo president, commented: “We are delighted to partner with Hasbro to bring together our shared values and the skills of our world and Olympic stars. World Taekwondo is committed to connecting with young people around the world and getting them to practice taekwondo and live healthy lifestyles. Partnering with the most loved and internationally recognized children’s shows in the world is an excellent opportunity to demonstrate how fun and rewarding taekwondo can be. I want to thank each of these World Taekwondo Heroes for bringing smiles to the faces of children and families everywhere.”