Guru Studio has signed a partnership deal with Hengxin Shambala Kids (Guangzhou) Cultural Industry Development Co. (HSK) to represent True and the Rainbow Kingdom in China.
Through the partnership, HSK will look to secure opportunities for Guru Studio’s flagship preschool property across television, toys, publishing, non-toy merchandise, digital games and apps, theme parks, stage plays, educational centers and carnivals.
True and the Rainbow Kingdom is a Netflix original preschool series produced by Guru Studio in collaboration with Pharrell Williams’ i am OTHER, FriendsWithYou and Home Plate Entertainment. The show follows hero True and her best friend Bartleby the cat in their efforts to rescue the citizens of Rainbow Kingdom.
“There’s no question China has emerged as one of the most significant new markets for building a global children’s brand,” said Frank Falcone, the president and executive creative director of Guru Studio. “The fresh energy and creative possibilities in the Middle Kingdom are frankly overwhelming, and we’re thrilled to be working with such a talented and knowledgeable team to guide us as we bring our flagship preschool series to China.”
Jeff Wen, general manager of HSK, said: “We are extremely excited to be working with the incredible team at Guru. True and the Rainbow Kingdom is a property that’s filled with creativity and positive values, and has enormous potential in China.”