Gabby’s Dollhouse Retail Experience Launches

DreamWorks Animation, in partnership with Universal Products & Experiences, has begun rolling out new retail experiences across EMEA for its hit preschool series Gabby’s Dollhouse.

The first event opened this past weekend in Kent, England, for a nine-day residency before heading to France, Germany, Italy and Spain. Families have the opportunity to embark on a scavenger hunt with Gabby, and once the mission is complete, the celebration begins with a party reflecting the themes of the latest Gabby’s Dollhouse episodes and product lines.

The mixed-media series currently has ten seasons on Netflix.

“The Gabby’s Dollhouse ‘Join the Party Trail Experience’ is a great example of our strategic commitment to innovate and invest in our leading preschool brand,” said Jon Kluger, VP of franchise for EMEA at Universal Products & Experiences. “As part of a sustained marketing effort that is building towards the launch of Gabby’s Dollhouse: The Movie in September 2025, we’re excited to kick-off with an immersive Gabby’s Dollhouse ‘Join the Party Trail Experience.’ There’s something really special about Gabby, and we look forward to bringing her world to life by creating memorable experiences for families across Europe.”