First Luna Petunia Toy Range Launches in U.K.

Saban Brands is rolling out the first toy line inspired by the preschool property Cirque du Soleil Junior: Luna Petunia in the U.K. from master toy partner Funrise Toys.

This month, Smyths in the U.K. debuted Funrise Toys’ line, which features Luna Petunia playsets, figures, plush, dolls and role-play items, available both in-stores and online. The toy range will also roll out with Amazon, Debenhams, Toymaster, Ken Black Toys and independent retailers in October.

Funrise will launch marketing initiatives, from TV and in-cinema advertising to promotional campaigns with Tiny Pop, girl-targeted magazines and more. In addition, Saban Brands teamed up with YouTube influencer Emily Tube to showcase the brand-new toy range in a series of videos that went live between September 8 and 11. The videos highlight key SKUs, including the Luna Petunia talking doll, collectible figures, plush, sparkle gem necklace and the Fabulosa Café playset. Saban Brands and Cirque du Soleil partnered to develop the series, which debuted on Netflix in December 2016 and is currently streaming its second season.

“Cirque du Soleil Junior: Luna Petunia is quickly establishing a solid fan base in the U.K. with preschoolers being drawn to the show’s wonderful array of characters, engaging storylines and bright animation style,” said Leila Ouledcheikh, the senior VP of EMEA distribution and consumer products at Saban Brands. “We’re delighted to see partners sharing our passion for the property and Funrise Toys has created a fantastic toy line that really brings to life the show’s core values of creativity and imagination.”

“Funrise is excited to bring the magical experience of the Luna Petunia show to life through the toys,” added James Dixon, the commercial director of U.K. and Ireland for Funrise. “We are proud to partner with Saban Brands and our key retailers in launching the Luna Petunia toy line throughout the U.K. and Ireland.”