First Brazilian Licensing Partners On Board Ben & Holly


LONDON: Entertainment One (eOne) has signed the first licensing partners for the preschool property Ben & Holly’s Little Kingdom in Brazil.

Licensees Piffer and Regina are on board for partyware, with a line of party decorations and accessories set to launch later this year. In addition, Panini Brasil will debut a line of collectible stickers and trading cards beginning in February 2017.

eOne’s licensing agent in the territory, Exim, landed the deals.

Ben & Holly’s Little Kingdom recently premiered on TV Cultura in Brazil. Additionally, eOne launched a localized Facebook and YouTube channel for the property in Brazil, and costume characters are currently in development. The animated series comes from the creators of the preschool hit Peppa Pig.

Ami Dieckman, the head of international licensing at Entertainment One, said, “We’re delighted to welcome the first licensees for Ben & Holly’s Little Kingdom in Brazil and are on course to launch the full program by Q3 2017 as brand awareness begins to grow across the region.”

Monica Candiani, the head of international sales at Entertainment One, added, “We’ve enjoyed great success with Peppa Pig on TV Cultura so we’re now thrilled to be building upon this existing relationship with one of Brazil’s most important FTA broadcasters and bringing Ben & Holly’s Little Kingdom to preschoolers across the country.”