Fireman Sam Series Heading to Semillitas

SomosTV-owned Semillitas is adding the animated series Fireman Sam to its programming lineup next month.

Fireman Sam will make its debut on Semillitas, a 24-hour commercial-free animation channel for children up to the age of 5, on December 1. The show, which was originally produced in the U.K. and has been on the air for more than 30 years, teaches emergency safety to preschoolers through Sam, a fireman and loving uncle.

Luis Villanueva, the president and CEO of SomosTV, said: “Incorporating Fireman Sam to Semillitas is very satisfying because it educates the youngest ones about safety measures and pro-social behavior, both values that we promote a lot on our channel.”