Facebook Live Event to Feature Animated Mr Bean

Endemol Shine has teamed up with Adobe Character Animator to launch an animated version of Mr Bean—Facebook’s biggest TV entertainment brand—later this week on Facebook Live.

The event will see Mr Bean playing a game of charades, using sounds from the recently released Mr Bean Soundboard app, and interacting in real time with his 70 million Facebook fans. There will also be appearances by characters from the Mr Bean animated series, including Scrapper the cat. The half-hour event will take place tomorrow at 3:30 p.m.

Frances Adams, the global director of brands and licensing at Endemol Shine Group, commented: “This is a tremendously exciting project and we can’t wait for the Mr Bean fans on Facebook to join in the fun for this innovative new experience. The Mr Bean brand is seeing phenomenal online growth, which is testament to the bold and ambitious work of the wonderfully talented teams here at Endemol Shine Group.”