eOne Expands PJ Masks Licensing in U.S. & Canada


Entertainment One (eOne) is continuing to expand PJ Masks’ presence in the U.S. and Canada with new partners and more than two dozen renewals across a broad range of consumer products categories.

PJ Masks, which delivers its fourth season of episodes to Disney Junior audiences in North America this spring, will be featured in an array of offerings from all-new partners like Procter & Gamble, as well as additional new products from a multitude of existing partners, such as VTech, Disguise and master publisher Simon & Schuster. Just Play, master toy partner for the brand, will continue to roll out new lines in 2020 as well.

Among the newest PJ Masks offerings for 2020 are Procter & Gamble’s Pampers Easy Ups training underwear; Just Play’s PJ Masks 2-in-1 Mobile HQ, the PJ Masks Air Jet and Romeo’s Flying Factory; new offerings from master publishing partner Simon & Schuster; VTech/Leapfrog’s LeapStart and electronic learning aids, including the PJ Masks flashlight; and Halloween costumes from Disguise.

PJ Masks has more than 90 licensees in the U.S. and 50 in Canada, covering a broad range of product categories. To date, the property has tallied over 13 million apps downloaded in North America and garnered more than 1.5 billion press impressions since its launch.

“We’re thrilled to be working with these fantastic licensees to deliver a variety of exciting new products that will enhance children’s imaginations at playtime—and that continue to build on the already strong consumer affection for PJ Masks,” said Joan Grasso, eOne’s senior VP of licensing for North America for family and brands.