Edye Launches in LatAm

HITN, a network that offers Spanish-language educational and entertainment content, has expanded its footprint into LatAm, including Mexico, with the launch of its new preschool platform Edye.

The streaming service is now available in the region via Claro video. The platform’s content offering includes the latest seasons of The Furchester Hotel, which features Elmo and Cookie Monster; and various other short-form Sesame Workshop productions, including El Camión de Comida de Cookie Monster; Las pequeñas Aventureras, with Abby Cadabby and Susasana Gusana; and Mundo de Elmo, which helps preschoolers learn math.

Throughout the year, Edye will continue to expand its distribution through other pay-TV, internet and phone providers in the U.S. and Puerto Rico. The platform will be available in the U.S. market this summer. Additionally, the Edye website, www.edye.tv, contains educational guides in Spanish for parents and teachers to go along with the broadcast content.

“We are thrilled to bring Edye to Mexico via Claro,” commented Guillermo Sierra, general manager of television and digital services at HITN. “This new platform offers the type of entertainment Mexican parents want for their kids: content that promotes formative values and education in a safe space, carefully selected by a professional team who are parents themselves.”

“It is a pleasure to welcome to Edye’s content to Claro video. Without a doubt, this is an important addition to our platform, which expands the variety of titles available for children,” said Alberto Islas, Claro video’s general director. “The diversity of shows included in Edye, such as Sesame Street, Bob the Builder and Elmo’s World will give parents who seek educational content for their children more options for their kids to enjoy which of course they will find in Claro video.”