Edye Joins Roku Platform in the U.S. & LatAm


HITN TV has inked an agreement with Roku to feature Edye’s educational entertainment programming in the U.S. and Latin America.

This partnership allows Roku users to access more than 70 preschool series from international animated content producers anytime and anywhere. It will provide more than 2,500 episodes, as well as interactive parent guides that create learning opportunities for families to spend quality time together.

The first Spanish-language premium SVOD subscription service designed for preschool children and their parents, Edye now is available on the Roku platform in the U.S., Argentina, Chile, Colombia, Costa Rica, El Salvador, Honduras, Guatemala, Nicaragua, Panama, Peru and Mexico.

Roku users can now download Edye through The Roku Channel Store to enjoy its content. Roku will also feature Edye in their Mexico blog to promote the new app and boost engagement for children and the whole family.

Maximiliano Vaccaro, VP of digital services at HITN, said: “We are so happy that Edye’s content will be included on the Roku platform, which will allow Edye, Ray and all his friends like Pocoyo, Polly Pocket, Maya the Bee and Sarah and Pato to reach more families and children in the U.S. and Latin America with our educational and entertainment content. Through this partnership, we are strengthening our growth strategy in the region and promoting additional ways of enjoying precious time with the little ones.”