Dr. Seuss Enterprises Plans Audio Experiences for Classic IP


Dr. Seuss Enterprises and the tonies screen-free audio entertainment system for young children have inked a deal to create a lineup of audio experiences spotlighting the Dr. Seuss characters and story library.

Timed for the brand’s 65th anniversary, The Cat in the Hat will be the first Dr. Seuss Tonie to debut in early 2022. The Cat in the Hat Tonie will feature original audio productions of some of Dr. Seuss’s most iconic characters and stories, including The Cat in the Hat, The Cat in the Hat Comes Back and There’s a Wocket in My Pocket.

Additional titles will be unveiled in the coming months.

A first-of-its-kind to market, tonies draws on traditional patterns of tactical play mixed with on-demand digital content. The system works with the combination of a Toniebox, which comes to life when paired with the collection of Tonies figures through near-field communications (NFC) technology.