Disney Sets Role to Strengthen Inclusive Storytelling

Theresa Helmer has been promoted to executive director of integrated content strategy and development at Disney Channel, a newly created role designed to accelerate racial and cultural diversity and inclusion in creative content.

Helmer has been with Disney since 2014, most recently serving as director of social media strategy in the marketing group. In her new role, she will collaborate with several departments across Disney Channels: consumer insights, movie and series development, current series (short- and long-form), the educational resource group, and creative content and diversity at Disney Television Animation.

Helmer will also work with the marketing team to implement an operating model that helps drive the portrayal of underrepresented communities into all marketing content.

She will report to Gary Marsh, president and chief creative officer of Disney Channels Worldwide.