Believe Entertainment Group and Rock Hill Media Ventures have collaborated on the half-hour kids’ series Dinosaur, Mermaid, Racecar, Pufferfish.
Produced and created by animator Larry Schwarz, Dinosaur, Mermaid, Racecar, Pufferfish is geared toward kids ages 6 to 11, with the potential to attract a co-viewing/family audience. The live-action adventure-comedy series centers on unlikely superheroes, and their fun and misadventures. After an acclaimed scientist bioengineers the four titular characters to fight mutant monsters, he banishes them to Uranus to battle their way back to Earth.
The series is created by Schwarz under his Larry Schwarz and His Band banner. Believe Entertainment Group will executive produce alongside Keith Dawkins for Rock Hill Media Ventures, who jointly developed the project to bring it to market. The trio will produce the project at Pinewood Atlanta Studios.
Dan Goodman and William H. Masterson III, co-founders of Believe Entertainment Group, said: “Creating multiplatform kids programming that reaches kids in the way they consume content now drives every facet of this fantastically original show, one of the first to combine multiple components of linear, digital and social. Larry is known for creating characters, telling stories and producing content across multiple platforms in kids, youth and family entertainment. We are excited to partner with him and bring this vision to life.”
Dawkins, founder and CEO of Rock Hill Media Ventures, said: “In an increasingly fragmented viewing marketplace, where kids have more choices than ever before, we know that great storytelling still finds a way to break through the clutter. Dinosaur, Mermaid, Racecar, Pufferfish is just the type of breakthrough content, from the mind of a true storyteller, that we think that kids (and families) will rally around on a variety of platforms.”
Schwarz added: “In today’s digital economy, audiences and especially kids and families, bond with content, characters and brands in totally new and fluid ways. We want to encourage co-viewing (parents watching with kids) and hopefully inspire them to enjoy this fun experience together.”