Believe Entertainment Group and former Nickelodeon Executive VP Keith Dawkins, who is now the founder and CEO of the newly formed Rock Hill Media Ventures, have launched a strategic partnership to create new content for the kids’ and family space.
Through the new partnership, Rock Hill and Believe will jointly develop and bring to market initiatives with the goal of building global franchises built around kids-based IP. The partnership will leverage educational and entertaining content for TV and premium streaming services, apps and digital content, merchandise, location-based entertainment, live event experiences, gaming, music, sports and more.
Dawkins said: “Rock Hill Media Ventures aligns the next generation of diverse and accomplished creative talent with digital and entertainment leaders to create ground-breaking content for consumers. Our strategic partnership with Believe Entertainment Group brings a fresh perspective in that it’s a unique partnership, with a set of creative forces, that represents a new way of doing business in the kids’ and family space.”
Dan Goodman and William H. Masterson III, co-founders of Believe Entertainment Group, added: “This partnership expands on a key category that allows both Believe and Rock Hill to take full advantage of today’s ‘digital economy,’ one where audiences, and especially kids and families, bond with content, characters and brands in totally new and fluid ways. We plan to build global kids IP at the intersection of their increasingly fragmented and dynamic media lives.”