Digital Content Sponsorship for Daniel Tiger’s Neighborhood


Fred Rogers Productions has secured a sponsorship agreement for Daniel Tiger’s Neighborhood with Lovevery, a global childhood development brand with a subscription early-learning program.

The deal will see custom-branded Lovevery preroll videos precede Daniel Tiger’s Neighborhood episodes on PBS KIDS streaming platforms, including its website, app and YouTube channel. The preroll videos will highlight the similar missions of the two brands.

“Lovevery’s work to create thoughtfully crafted developmental experiences and products for children and families aligns with both the learning goals of Daniel Tiger’s Neighborhood and our mission,” said Paul Siefken, president and CEO of Fred Rogers Productions. “We are thrilled to collaborate with an organization that puts equal emphasis on learning and growth.”

“We have long admired the mission of Fred Rogers Productions,” added Roderick Morris, co-founder and president of Lovevery. “Their enthusiasm for learning and the trust they’ve built with caregivers make them an ideal fit for Lovevery’s first broadcast media sponsorship. Families who are drawn to Daniel Tiger’s Neighborhood’s thoughtful programming and lessons to support social-emotional learning and practical life skills will find similar value in Lovevery’s early learning program. We look forward to forging connections with this like-minded audience.”