Daniel Tiger’s Neighborhood’s New Licensing Partners


Fred Rogers Productions and 9 Story Brands have secured agreements with eight new and existing partners for a range of products for Daniel Tiger’s Neighborhood throughout 2021 and 2022.

The newest licensees include AutoBrush for children’s AutoBrushes, dental flossers and toothpaste; Noshi for organic food paint; and Storypod, an interactive storyteller system. New offerings are on the way from current partners JAKKS-Pacific, Mighty Mojo, Simon & Schuster Children’s Publishing and Cottage Door Press.

Further, PBS and General Mills have partnered for a Yoplait yogurt promotion that features characters from Daniel Tiger’s Neighborhood, with product available nationally.

Daniel Tiger’s Neighborhood airs on PBS KIDS.

Matt Shiels, VP of business and legal affairs at Fred Rogers Productions, said: “Daniel Tiger’s Neighborhood is a fan favorite among preschoolers and their families, and these latest offerings will bring the series and its relatable characters to life for them in fresh new ways. We’re excited to welcome these outstanding new partners and products from our current licensees to help further reinforce the show’s positive messages and fun-filled learning adventures.”

Kyra Halperin, co-VP of consumer products for 9 Story Brands, said: “The demand for exciting new Daniel Tiger-themed products continues to grow. We’re thrilled to be working with leading partners on such a diverse range of products so that kids can engage with their favorite tiger in new and meaningful ways.”