BBC Children’s & Education Appoints for Digital


Lydia Mossahebi has been appointed as the head of digital media platforms and planning for BBC Children’s & Education.

Mossahebi will lead the teams responsible for producing BBC Children’s & Education websites, games and app content, digital development, social media channels and designing promotional impact plans for key brands across digital platforms and linear channels.

She will be responsible for setting a digital media strategy across the labs and platforms, social media and content impact teams, aligned with commissioning and marketing priorities, that delivers audience reach and engagement targets.

Mossahebi takes up the role in September, reporting to Patricia Hidalgo, director of BBC Children’s & Education.

Currently, Mossahebi is the editorial director at KidsKnowBest, an agency specializing in connecting kids and families with brands. Prior to that, she was head of editorial at Beano Studios and an online producer at Channel 4.

Mossahebi commented: “I’m thrilled to be joining the talented team at BBC Children’s & Education. I’ve always admired their work from afar, and I’m honored to now have a chance to be involved. It’s an exciting time to be working in the kids’ digital space, and I’m really looking forward to working with the team to build on their success of reaching and engaging this generation of kids with content they love.”