Daniel Tiger’s Neighborhood Licensing Program Grows

Fred Rogers Productions and 9 Story Brands have signed 16 agreements with new and existing licensing partners for Daniel Tiger’s Neighborhood.

Contract renewals were completed with master publishing partner Simon & Schuster Children’s Publishing, Cottage Door Press (sound books), Happy Threads (apparel), Komar (pajamas), Playmonster (Colorforms) and University Games (games). New partners include CreateOn (Magnatiles magnetic toys), Glo (sensory toys), Good2Grow (consumables, drinks) and more.

Additional new consumer products partners are Isaac Morris (apparel), PACT (apparel), Pioneer Life Sciences (vitamins), Spirit (Kohl’s Cares plush), Tonies (audio toy), Waloo Products (sporting goods) and Weatherman (umbrellas).

Daniel Tiger’s Neighborhood is distributed in more than 180 countries and has expanded beyond the screen to include over 40 licensees, two live-action stage shows and an amusement park, along with web games, apps and various outreach events.

“Daniel Tiger’s Neighborhood continues to be a favorite with preschoolers and their families nearly a decade after making its on-screen debut, and our consumer products program has been growing steadily to meet demand for more ways for fans to experience the brand offscreen,” said Matt Shiels, VP of legal and business affairs at Fred Rogers Productions. “We’re very excited to work with these outstanding companies to provide terrific new products that will deepen kids’ connection to the brand.”

Kyra Halperin, co-VP of consumer products at 9 Story Brands, added, “As we celebrate Daniel Tiger’s tenth anniversary, it’s exciting to see the demand for our consumer products program continue to grow. We’re thrilled to be working with leading partners on such a diverse range of products to bring kids their favorite tiger in new and meaningful ways.”