Daniel Tiger’s Neighborhood Lands Turkish Licensing Agent

9 Story Brands has tapped Fauna Entertainment as the local licensing agent for Daniel Tiger’s Neighborhood in Turkey.

Fauna’s first series of deals will introduce Daniel Tiger’s Neighborhood books and puzzles to the Turkish market. The consumer products program is expected to launch in a month, beginning with storybooks.

The series is broadcast on FreeTV Minika Çocuk in Turkey. Now in its sixth season, it is co-produced by Fred Rogers Productions and 9 Story Media Group. Brown Bag Films, part of 9 Story, animates the show. 9 Story Brands holds worldwide licensing rights.

“Although the Turkish market is currently unpredictable nowadays, there is always room for growth and a steady demand for popular IPs such as Daniel Tiger,” said Beti Hekimoglu, director of business development at Fauna Entertainment. “We are delighted to partner up with 9 Story and aim to bring more quality content and merchandise to the market.”

“We are thrilled to see Daniel Tiger continue to resonate with kids all over the world,” added Kristin Lecour, VP of consumer products for 9 Story. “We look forward to building out a program with Fauna Entertainment that allows kids to bring Daniel home with them!”