Cyber Group Studios Expanding Distribution in the U.K.

Cyber Group Studios is teaming up with Sony Pictures Television’s (SPTV) free-to-air POP and Tiny POP children’s channels to expand its entertainment distribution in the U.K.

This latest collaboration will see the new Cyber Group animated series Sadie Sparks and the preschool series Gigantosaurus broadcast in the U.K. for the first time on POP and the upper preschool channel Tiny POP, respectively. Both series will make their U.K. free-to-air debut in 2020.

Aimed at children aged 6 to 10 years old, Sadie Sparks follows the daily life of a teenage girl who discovers she has extraordinary powers that can only be accessed by joining forces with an ancient and grumpy magical rabbit eager for retirement. Gigantosaurus brings to life Jonny Duddle’s book, featuring four dinosaur friends—Rocky, Bill, Mazu and Tiny—who take preschoolers on comedy-filled adventures as they explore the world beyond their nests.

Raphaelle Mathieu, Cyber Group’s senior VP of sales, acquisitions and new media, says: “We see this collaboration with Sony Pictures Television as a pivotal step in our journey which will enable us to grow the reach and audiences of both properties. We are confident that securing free-to-air broadcast on the U.K.’s top-performing children’s channels—POP and Tiny POP—will help elevate Sadie Sparks and Gigantosaurus to great heights in such a key market.”

Craig Hunter, head of kids’ networks at SPTV, says: “Our goal is to bring all kids and parents the best possible content, and so we’re thrilled to be working with Cyber Group Studios to bring Sadie Sparks and Gigantosaurus to a free-to-air audience for the very first time in the U.K. These two new titles are full of exciting characters surrounded by great stories, and they’ll be great additions to our portfolio.”