TVKIDS
Cyber Group Studios has added to its leadership team with a promotion for sales and acquisitions and a new hire for digital.
Michèle Massonnat has been promoted to the position of VP of sales and acquisition, and Ben Abrass has been appointed as head of digital.
Massonnat is formerly senior sales manager at Cyber Group Studios and is now managing the company’s sales in French-, German-, Spanish- and Dutch-speaking European countries in addition to Scandinavia, Eastern Europe, Greece, Turkey, Portugal, the Middle East, Africa and Canada.
Abrass was formerly a creative strategist at Warner Bros., where he worked on digital-first projects. He is overseeing Cyber Group Studios’ digital strategy, developing native content, creating new revenue streams with a focus on D2C and Web3 and finding new and innovative ways to engage and inspire viewers.
Both Massonnat and Abrass both report to Raphaelle Mathieu, executive VP of Cyber Group Studios.
“We’re charting a course that perfectly positions us for the future,” said Dominique Bourse, chairman and CEO of Cyber Group Studios. “I’m proud and excited about the talent we have attracted and confident that 2023 will be a spectacular year filled with many new milestones.”
“This is a very exciting time for us,” said Mathieu. “I am proud to strengthen our team with these two exceptional talents. More than ever, we are dedicated to pushing the boundaries of what’s possible in animation and in the digital space.”
