Costumes & Dress-Up Partner Boards Odd Squad L&M

Sinking Ship Entertainment has extended the licensing program for Odd Squad, naming Fun.com as the newest partner for the property ahead of Brand Licensing Europe.

Fun.com will add to the Odd Squad licensing program with new costumes and dress-up products set to debut at retail in 2018. The series has inspired a live touring stage show from Mills Entertainment, with more than 60 dates in the U.S., as well as Odd Squad Math Summer Camps supported by PBS stations. In addition, Outset Media will launch puzzles and games inspired by the show.

“We’re thrilled to be expanding the licensing program for Odd Squad with Fun.com,” said Marilyn Kynaston, the head of sales for Europe at Sinking Ship Entertainment. “Dress-up is a natural—and fun—extension of the program. We continually hear that kids want to be agents, and the upcoming products will give them the opportunity they’ve been clamoring for.”