Roku and Treasure Studio have partnered to bring the YouTube channel CoComelon to The Roku Channel, expanding access to its selection of children’s songs and educational videos for preschoolers.
Available through the Kids & Family experience on The Roku Channel, the launch marks the first time CoComelon programming can be accessed outside of YouTube. Roku users are now able to view CoComelon videos such as “Bath Song,” “Yes, Yes Vegetables,” “Baa Baa Black Sheep,” “Wheels on the Bus,” and “Baby Shark Submarine.”
Jay Jeon, creator and founder at Treasure Studio, said: “At CoComelon, we’re driven by being able to engage families with entertaining and educational content that makes universally relatable preschool moments fun. We are thrilled to launch with Roku today to make our popular programming available to Roku fans everywhere. Roku shares our deep commitment to creating positive content environments for children and brings a unique ability to engage and promote programming to audiences especially within The Roku Channel. This partnership is an important component of our strategy to be everywhere our audience is today.”
Rob Holmes, VP of programming and engagement at Roku, added: “CoComelon is beloved by tens of millions of children around the world and is a natural fit for our growing selection of content available to the millions of families who are increasingly turning to The Roku Channel every day for both entertainment and educational content. CoComelon joins a robust line-up of children’s programming within our Kids & Family experience and we could not be more excited to welcome their incredible streaming content to The Roku Channel.”