The 6-year-old star from the YouTube channel Kids Diana Show, which has 53.7 million subscribers, is at the center of a new global franchise, Love, Diana: the Princess of Play.
Kids Diana Show is the third-largest YouTube channel in the world. The Love, Diana franchise will expand on Diana’s success by introducing the channel’s audience to original content in new formats such as animation; new platforms, including OTT and gaming; and through a consumer-products line, including toys and apparel available in-store and online for the 2020 holiday season. Production of 40 episodes of the new series Love, Diana, a live-action and animated hybrid, has already begun.
Love, Diana marks the latest project from pocket.watch, the studio behind global franchises from the YouTube stars and characters loved by Generation Alpha. Pocket.watch developed and launched the massive Ryan’s World consumer-products line and created and produces Ryan’s Mystery Playdate, which airs on Nickelodeon.
“Love, Diana marks a new chapter for pocket.watch as a leader in kids entertainment and our unmatched ability to identify the next big kids’ global franchise,” said Chris M. Williams, CEO and founder of pocket.watch. “Our proven success in launching several of the world’s most popular kid YouTube creator franchises, like Ryan’s World, Ryan’s Mystery Playdate and HobbyKids Adventures, has drummed up overwhelming excitement from partners for what’s to come. We are proud to welcome Diana and her family to pocket.watch and to bring Love, Diana to new and established audiences around the world.”
“With Kids Diana Show, we’ve created a global community that shares in Diana’s love of play and imagination. It brings us great joy to see kids and their families embrace Diana as their friend,” said Olena and Volodymyr, Diana’s parents. “We’re thrilled to join pocket.watch, a company that has done such amazing things with many of the creators we admire. We are so excited to work with pocket.watch to bring kids all over the world more of what they love from Diana.”