CJ E&M Names Master Toy Partner for Robot Trains


SEOUL: CJ E&M has appointed Silverlit Toys as the worldwide master toy partner for the new 3D CGI-animated adventure series Robot Trains.

Robot Trains centers on Train World fighting evil to save a village. The show, which is currently airing around the globe, explores such themes as self-development, friendship and teamwork. A collection of Robot Trains toys featuring transforming robots and playsets are due to hit retail in October 2017.

“We are thrilled to have Silverlit as our master toy partner for Robot Trains,” said Dongsik Shin, the senior VP of CJ E&M Animation. “Robot Trains is the very first series to showcase transforming trains, and it was important to us to find the right partner capable of taking the adventure and excitement of the series and its characters, and showcase this experience in a line of toys. We are confident that Silverlit will be the best partner for the job and we are excited to surprise the industry with these innovative new toys.”