Mondo TV has launched a new free game app for its animated kids’ series Robot Trains that uses augmented reality (AR) to create an immersive experience.
After downloading the Robot Trains app, kids can play two games and experience live interactions with their favorite characters from the series. A virtual cards collector offers a selection of additional games that are accessible by purchasing a product and scanning the product packaging. Mondo has also incorporated 3D recognition into the app’s features that activates the physical product in 3D with the help of AR. The app is slated to become widely available in March.
Silvia D’Archivio, the head of marketing communication at Mondo TV Group, said: “A few years ago, content was king. Today, I’d suggest, ‘experience is king’. With that in mind—and paying close attention to emerging trends in digital innovation—we have been looking for a bridge between physical interaction and digital engagement. Now, thanks to a collaboration with Bitbuu, the company that has developed the Robot Trains AR app, Mondo TV is able to pioneer new possibilities for imaginative play, giving fans a personalized experience with their favorite characters.”