CBeebies Returns to India

ADVERTISEMENT

BBC Studios is relaunching its CBeebies preschool channel in India, building on its international footprint that covers Asia, Australia, Africa, Latin America, Poland, the Middle East and Turkey.

The channel, aimed at kids 6 and under, is available in the country on such operators as Tata Sky (DTH & Mobile), Sun DTH, IMCL, Fastway and Kal Cables, among others. It currently reaches more than 33 million homes, with more platforms to be launching the channel in the coming weeks.

Ryan Shiotani, senior VP and general manager for South and Southeast Asia at BBC Studios, said: “CBeebies is trusted by parents internationally and we are thrilled to bring this dedicated pre-school channel back to India. We are passionate about nourishing little minds and having a positive impact on their intellectual, social and emotional development. We are proud of the diverse and inclusive nature of CBeebies content, and our young audience love being able to see themselves reflected in our content, and engage with their favorite award-winning characters.”

BBC Global News in India will be marketing and distributing the CBeebies channel.

Rahul Sood, managing director for India at BBC Global News, added: “We are extremely pleased to have relaunched CBeebies in India, especially at a time when there has been a massive increase in viewership in the genre and in overall screen time by kids. We’re sure that CBeebies will provide kids and their parents a safe environment that offers a unique combination of learning with entertainment. At BBC audiences are always at the heart of everything we do and we are committed to bring quality content to our viewers no matter what the challenges are.”