Sunday, September 15, 2019
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CBBC Rebrands to Connect with Wider Audience

LONDON: The U.K.’s CBBC has launched a rebrand meant to target both ends of the channel’s 6-to-12 age demo, while also reflecting the constantly changing media habits of today’s digital generation.



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About Joanna Padovano Tong

Joanna Padovano Tong is the managing editor of World Screen. She can be reached at jpadovano@worldscreen.com.

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