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David Wood investigates how inanimate playthings are transformed into characters and stories that kids will engage with day after day.

CANNES: Globosat’s first children’s channel, Gloob, which launched in 2012, is targeted to youngsters between the ages of 6 and 9, reaches approximately 40 million viewers and features a variety of live-action and animated programming.

CANNES: Australian Children’s Television Foundation (ACTF) is launching the brand-new animated series Little J & Big Cuz.

SAN FRANCISCO/STOCKHOLM/NEW YORK: Toca TV, a video platform for children launched by app maker Toca Boca in 2016, is being discontinued at the end of this month due to low subscription numbers.

TORONTO: Boat Rocker and Industrial Brothers have entered into a master toy partnership with Fisher-Price for the new original series Kingdom Force, about a team of disaster-fighting animals.

TEL AVIV: Keshet International (KI) has partnered with Ananey Communications Group, which represents the Viacom brands Nickelodeon, Nick Jr., MTV and Comedy Central in Israel, to bring teen, tween and kids’ series to the global market.

LONDON/LOS ANGELES: Bento Box Entertainment has unveiled its plans for Sutikki UK, the company's first office in Europe, which will be focused on expanding the new kids' and family division that launched late last year.

LONDON: Azoomee has picked up 90 hours of BBC titles, including Charlie and Lola and The Next Step, as part of a 12-month agreement.

MELBOURNE: The Australian Children's Television Foundation’s (ACTF) international sales team has inked several deals worldwide for the teen drama series Ready for This, among other programs.

CANNES: A 7-year-old girl travels to magical places with the help of her scrapbook in the series Vivi, on offer from 9 Story Media Group.