A range of toys has been launched tied to the kids’ animated show The Jungle Book.
DQ Entertainment (DQE) is at Hong Kong International Licensing Show with the consumer products. European & Global Licensing (EGL), which is the global master toy licensee for the Jungle Book franchise, has designed and produced a variety of plush and figurine toys inspired by the brand. Offerings include character 3D figurines, character plush, dolls, electronic learning toys, preschool toys and playsets.
EGL, which has also been appointed as the licensing agents for Jungle Book for all of Europe excluding the territories managed by the co-production partners, will be handling the distribution channels for the toys.
“EGL has done a great job in designing and producing very high-quality and beautiful toys from Jungle Book,” said Manoj Mishra, COO of DQE Group. “I am sure that kids across the world will love to have the toys of Mowgli, Baloo, Sher Khan and all the other wonderful animal characters from the series.”
Bram Halters, CEO of EGL, added, “We are very excited to set up this partnership with DQ Entertainment. DQE’s Jungle Book is an iconic brand that has proven its successes for many years already.
“DQ Entertainment is showing some very impressive efforts and results in creating new and high-quality content. We are looking forward to line up with DQ’s strategy and bring their brands to the markets and work on licensing and merchandising project with our partners.”
Tapaas Chakravarti, CEO and MD DQE Group, said, “This is an exciting new journey for The Jungle Book brand and we are extremely confident that the toys will be well received everywhere.”