NBCUniversal International Networks (NBCUIN) has launched the DreamWorks channel on Indigo Entertainment in Pakistan.
DreamWorks, a 24-hour HD channel dedicated to kids and family entertainment, will be offered in English and distributed to more than 700 affiliates, reaching over 6 million households via Indigo Entertainment’s platforms. Through the deal, viewers in Pakistan will have access to DreamWorks’ DRAGONSFEST programming special, a 78-episode marathon of the Dragons: Race to the Edge series and specials Book of Dragons, Dawn of the Dragon Racers, Gift of the Night Fury and Legend of the Boneknapper Dragon.
“It is incredibly exciting to announce yet more carriage deals for DreamWorks,” said Christine Fellowes, managing director at NBCUniversal International Networks for the Asia Pacific. “We are thrilled to be working with Indigo Entertainment to bring DreamWorks animated series and its beloved characters into homes across Pakistan. With Indigo Entertainment’s extensive content distribution experience and scale, we are reaching new audiences and growing our base of DreamWorks fans.”
Adil Mir, the CEO of Indigo Entertainment, added: “I am feeling jubilant about being able to bring the best animated content brand, DreamWorks, to Pakistan. This will redefine the existing children’s television market and will capture audiences with its highly-rated quality content.”