Cartoon Network Study Shows Kids’ Concern About Climate Change


Cartoon Network has published the results of a new study that analyzed the views and behaviors of children aged 6 to 12 in the EMEA region in regard to climate change.

The study, which was conducted in 13 countries across EMEA (Germany, France, Italy, Poland, UAE, Belgium, the Netherlands, Luxembourg, the U.K., South Africa, Romania, Turkey and the Czech Republic), reveals that 91 percent of kids are concerned about climate change. The children cite worry, fear and sadness as their most common feelings.

The study also found that 78 percent of kids polled want to learn more about climate change, and 83 percent want to do more to help fight climate change, with 66 percent proactively looking for opportunities to get involved.

Cartoon Network undertook the study as part of its multi-territory, multi-language climate change awareness campaign, Climate Champions, which launched across EMEA on June 1. The initiative sets out to inspire kids to undertake small daily challenges that can make a difference to the health of the planet. Climate Champions has been developed in partnership with WWF.

Vanessa Brookman, head of kids for WarnerMedia EMEA, said: “The findings reinforce what we had already taken from conversations with our young fans—kids care immensely about the planet and are eager to get involved. This fed directly into the creation and launch of Cartoon Network Climate Champions—a bespoke climate change awareness initiative that invites kids across EMEA to take on daily challenges that help the environment. Although the campaign has only been live since June 1, more than 300,000 challenges have already been completed, which is testament to kids’ desire to take action. We are pleased to empower our young audiences in this way and are impressed with how they are collectively making a difference.”