Cartoon Network-Branded Cruise Ship to Set Sail


Turner and Singapore-based Oceanic Group have partnered to launch Cartoon Network Wave, a fully-branded cruise ship featuring the channel’s most famous animated characters.

The 11 guest-deck, 2,000-guest Cartoon Network Wave is set to make its maiden voyage from its home port of Singapore in late 2018. This is the first time that a cruise liner has undergone a full Cartoon Network transformation.

The theming and onboard experience will be inspired by characters from hit shows such as Adventure Time, Ben 10, The Powerpuff Girls and We Bare Bears. This includes a range of entertainment, activity and recreation features, as well as retail and food and beverage options. Cartoon Network Wave will be docked at the Singapore Cruise Centre and will sail to 13 popular destinations in the Asia-Pacific region, including Singapore, Malaysia, Thailand, China, Taiwan, South Korea, Australia and Japan. Dates and itineraries for its routes around the Asia Pacific will be announced in the coming months.

Oceanic Group’s chief executive, Daniel Chui, said the partnership represents the company’s commitment to capitalize on Asia’s growing cruise travel market. “A homegrown cruise project, Cartoon Network Wave heralds the start of a new vacation experience for cruise-goers in Asia where cruise travel meets personalized journeys through experiential storytelling. With Singapore’s position as a cruise hub in Asia, we believe it is only fitting that we dive right in and ride the surging tide of this passenger cruise wave.”

He added, “Cartoon Network Wave will revolutionize cruise travel in the Asia-Pacific region and create and curate new cruise experiences for holidaymakers, cruise-goers and generations of pop-culture fans.”

“Turner is always looking at new ways to bring our characters to life, and Cartoon Network Wave will be their home on the high seas,” stated Ricky Ow, the president of Turner Asia Pacific. “The ship has remarkable potential to offer our existing fans a truly unique immersive experience, as well as create new ones. We couldn’t be more excited by the partnership with Oceanic Group in jointly creating a world first.”

Yap Chin Siang, the assistant chief executive (policy and planning group) for Singapore Tourism Board, commented, “The debut of Cartoon Network Wave as a new homegrown cruise product is testament to the vitality of Singapore as Southeast Asia’s leading cruise hub. It will also augment Singapore’s appeal as a top family destination by adding to the diversity of Singapore’s lineup of offerings. We look forward to more family visitors coming from the region with Cartoon Network Wave’s exciting deployment here.”