CAKE Takes Stake in KidsKnowBest

CAKE has taken a minority stake in the youth insights and influencer strategy company KidsKnowBest.

“This is far more than an investment; it’s a strategic collaboration built on shared ambition,” said Joel Silverman, founder and CEO of KidsKnowBest. “We’ve spent the last eight years building direct, meaningful relationships with young audiences. Our global community gives us real-time visibility into what kids care about, how they engage and where culture is heading. Partnering with CAKE allows us to connect that intelligence directly into the IP ecosystem. Together, we can move seamlessly from insight to influencer to global distribution, building brands with young people at the heart.”

The partnership will see KidsKnowBest’s proprietary community insight and influencer capability work in close collaboration with CAKE’s expertise in IP development, production, financing and distribution. Silverman will retain full control of the company.

Ed Galton, CEO of CAKE, added, “What attracted us to KidsKnowBest was the strength of their community and the clarity of their data. They don’t speculate about youth culture, they’re embedded within it. By bringing their audience intelligence together with CAKE’s experience in developing and scaling global kids’ brands, we see real opportunity to build culturally relevant IP with long-term value.”