Bulldog Licensing Scores New Partners for Odo

Bulldog Licensing has signed a slew of new licensing partners covering multiple categories for the hit preschool show Odo.

Among the new licensees is Pan Macmillan, which launched two English-language books in March with a further two planned for release later this year. Others are Poetic Brands (apparel), RJ Bags, Roy Lowe (socks) and Rainbow Productions (children’s characters for commercials events).

The brand’s master toy licensee is Wow Stuff.

Season one of Odo is airing on weekdays on Milkshake! in the U.K. Season two is currently in development. Internationally, the show has sold to 145 countries and a large number of major broadcasters, including KiKA (Germany), RAI (Italy), ABC Kids (Australia), Canal+ (France), MiniMini+ (Poland), Warner Discovery (Latin America), Tencent (China), Knowledge Kids & TVOkids (Canada) and more.

“Warmth, humor and very engaging characters are combined with themes of creativity, imagination, kindness and friendship in this winning and delightful TV series,” said Sophie Yates, brand manager at Bulldog Licensing. “Odo is enjoying a very strong response from broadcasters and viewers—and we have no doubt this appealing and original character will be equally popular with licensees.”