More Broadcasters On Board Teletubbies


HALIFAX: DHX Media has secured seven additional broadcast agreements for its reboot of the preschool series Teletubbies.

The deals bring the total number of broadcasters that have signed on for the Teletubbies reboot to 23. The new broadcast licensees are SRC (Canada), POP TV (Slovenia), TV3 (Ireland), HRT (Croatia), Medialaan (Belgium), MTG (Lithuania) and NRK (Norway for Sami language).

These partners join CBeebies (the U.K.), Nick Jr. (the U.S.), Family Jr. (Canada), Gulli (France), Rai YoYo (Italy) and ABC Kids (Australia). Other broadcasters that have already signed on for the reboot include TVE in Spain for its Clan channel; BBC Worldwide for its international CBeebies channels in Africa, Asia and Poland; Hop! Media Group in Israel; Nickelodeon in Greece; NPO Zappelin in the Netherlands; MTVA in Hungary for M2; JimJam in Benelux; SIC in Portugal; e-Junior in the Middle East; and Ultra in Serbia, Bosnia and Herzegovina, Montenegro and Macedonia.

In addition, DHX Media has signed more than 85 merchandising and licensing deals for the new Teletubbies brand to date. This includes an increase of 20 deals since May. Among these is a new agreement for Paragon Creative to design, manufacture and build attractions for Teletubbies, as well as DHX Media’s Twirlywoos and In the Night Garden, within the U.K., continental Europe and the Middle East. The designs will be offered to attraction operators and range from themed ride-based attractions and play zones to family-entertainment centers.

“As the flagship series in DHX Media’s strategy to build global brands, Teletubbies continues to perform extremely well and is gaining global momentum,” said Dana Landry, CEO of DHX Media. “Children love the new show and the consumer products built off the brand. Licensees are reporting strong sell-through on the first wave of products, some ahead of expectations, which bodes well as more categories are set to roll out. Both the series and toys are scoring high ratings in the U.K., while the show is off to a positive start in the U.S. and international broadcasters continue to come on board. We expect to continue making tremendous strides with the brand in fiscal 2017 and beyond.”