Studio 100 Group and the Brazilian free-TV channel TV Cultura have inked an agreement for the live action/CGI hybrid series Mia and me.
Taking a daily slot within TV Cultura’s kids’ programming schedule, at least one episode of the series will air Monday to Friday for the next two consecutive years. The first episode kicks off at 5 p.m. today, on Brazil’s Children’s Day.
The free-TV launch of the series, which is targeted at girls 6 to 12, will be supported by a broad marketing and social media campaign in collaboration with Studio 100 Media’s assigned local license agency Brandhouse Licensing.
Fabiana Quinteiro, acquisitions coordinator at TV Cultura, said: “We are very glad with this new partnership with Studio 100 Media. Mia and me is already a huge success on YouTube, but now it is going to reach more children, around the country, by free TV. The animation is in line with TV Cultura’s institutional mission, which is to transmit programs of an educational and cultural nature. Mia and me has already empowered girls all over the world, and now it’s the Brazilian girls’ turn.”
Peter Kleinschmidt, director of marketing and brand management at Studio 100 Media, commented: “We are excited about this new collaboration with TV Cultura. Knowing that Mia not only finds acceptance but real fans with her own power in Brazil, we cannot wait to see, what the new free-TV presence will add to her success there. TV Cultura is the most important public television in the country and shares our values as a company—we very much look forward to working with the teams for Mia’s growing success.”