Boomerang Lands on Now TV in Hong Kong

HONG KONG: Now TV is set to add Boomerang to its Junior Pack at the beginning of July, increasing the Asia-Pacific reach of the kids’ network to more than 30 million homes.

Relaunched in late 2014, Boomerang caters to kids aged 4 to 9 with an animated slate that includes classics like Scooby-Doo, Tom and Jerry and Looney Tunes, alongside Bunnicula, Shaun the Sheep and new episodes of The Garfield Show, among other shows.

“Hong Kong audiences already know and love Boomerang’s shows, so the channel will undoubtedly appeal to families with young kids,” said Phil Nelson, Turner’s managing director for Southeast Asia. “We’ve seen this brand grow quickly around the region and gain momentum—hitting the 30 million distribution mark is a great milestone. Now TV subscribers now have access to all three of Turner’s kids’ channels in the region—Cartoon Network, Toonami and Boomerang—so there really is something for everyone.”

“Now TV has a diverse range of programs, including many choices for kids,” added Loke Kheng Tham, PCCW’s executive VP of pay TV. “We are committed to providing a responsible and entertaining TV environment for children and parents in Hong Kong. We are delighted to partner with Turner, our long-established partner, to further enrich our offerings for younger audiences through the launch of Boomerang.”