Boat Rocker Studios Inks Licensing Deal for Love Monster


Boat Rocker Studios has announced a raft of new licensees for its preschool series Love Monster, which launched on CBeebies in January.

The new licensing deals cover apparel, home textiles and dress-up products. Cooneen has signed for nightwear and underwear; Dreamtex for bedding and home textiles; Blues for daywear and swimwear; and Amscan International for dress-up clothing and accessories. The new Love Monster ranges are set to launch in fall/winter 2020 and spring/summer 2021.

Based on the best-selling preschool books by Rachel Bright, Love Monster shares life learnings from a unique monster, who searches for the right thing to do in a world in which he is one of a kind. The show is a collaboration between BBC Children’s In-House Productions, Boat Rocker Studios and the Chinese production company UYoung. Boat Rocker Studios is managing the global content distribution and consumer products program for the franchise, excluding China and South East Asia, which is managed by UYoung.

Kate Schlomann, executive VP of brand management and content marketing at Boat Rocker Studios, said: “Children have taken Love Monster and his menagerie of cute furry friends to their hearts, and soon they will be able to get even closer to their Fluffytown heroes, with these delightful new ranges. We are thrilled to be partnering with these best-in-class companies to build Love Monster into a strong brand franchise.”