Ready, Steady, Wiggle! Heads to Malaysia

ABC Commercial has secured a deal with Malaysia’s Radio Televisyen Malaysia (RTM) for seasons four through seven of Ready, Steady, Wiggle!

The program will be available in English on RTM’s free-to-air channel later this year, giving Malaysian kids the chance to build a connection to The Wiggles and the group’s diverse lineup, which includes John Pearce, the Purple Wiggle, who is of Asian heritage.

This deal marks an expansion in Asia for The Wiggles, which has already launched in South Korea and Taiwan.

“There is a growing demand for premium children’s content, with broadcasters increasingly seeking engaging, trusted brands that provide safe, high-quality entertainment for families,” said Alex Zhou, ABC Commercial’s content sales manager for Asia and MENA. “The Wiggles globally recognized and trusted brand has entertained preschoolers for over three decades with its fun, educational approach. Their catchy songs, interactive storytelling and positive messaging make learning enjoyable while helping children develop key skills in language, movement and social interaction. The post-pandemic content boom has further amplified the demand for safe and educational entertainment, making this an ideal time to introduce The Wiggles to Malaysian families.”

“This partnership is a significant milestone in The Wiggles’ international growth strategy,” commented Luke O’Neill, CEO of The Wiggles. “We’re incredibly excited to work with RTM and ABC Commercial to bring our world-class preschool content to new audiences in Asia. With a strong, diverse cast and a universal message of positivity and early learning, The Wiggles are uniquely positioned to connect with children and families across the region.”

Anthony Field, founding member and Blue Wiggle, added, “We’re thrilled to be sharing The Wiggles’ content with even more families in Asia. Our songs are all about joy, learning and inclusiveness, and it’s wonderful to know that children from so many different cultures will now have the chance to sing, dance and learn with us. This is a proud moment in our journey.”